Pilsner Urquell Experience
28. října 377/13, Prague 1
Special rates for conference participants – 15% discount.
Buy tickets directly via the Pilsner Urquell Experience website. To get the discount, please enter the discount code “AMCA”.
Tickets:
The Original Tour: 441 CZK (approx. 18 EUR) – without the discount
- The tour includes a beer tasting (adults only) and two 0.3l beers or non-alcoholic options. Duration approx. 90 min.
Tapster Academy: 743 CZK (approx. 30 EUR) – without the discount
- The price includes the consumption of your draft beer, a certificate, and a small gift. This class takes approx. 60 min and is held in English.
The Original Tour
EXPERIENCE PILSNER URQUELL THROUGH ALL SENSES
Discover the story of Pilsner Urquell, the world’s first golden lager that revolutionized the beer industry 180 years ago! In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created.
You will taste our golden beer while meeting our first brewmaster, and with your senses already stimulated, you will experience the brewing processes – our ingredients, the hot brewhouse, or chilly cellars! We will explain to you the importance of foam in each of the perfect Czech beer pours, and before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall!
The tour continues in our iconic Beer Hall upstairs, where you can taste two more beers served by our friendly tapsters or participate in one of our shows! And if you visit our brand shop, you can take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it.
Tapster Academy
LEARN ALL THREE TYPICAL CZECH POURS! BECOME A TAPSTER
Did you know why we only pour our beer into a wet glass? At what temperature does our beer taste best? What is the difference between dry and wet foam? Why do we never pour our beer from a height? How do you tell if you’ve got a clean glass in the pub? And how do you actually pour the typical three Czech pours – hladinka, šnyt and mlíko?
After completing our exclusive Tapster Academy, you’ll never look at beer the same way again. And to top it all off, you’ll receive a certificate of completion and a special gift – because you’ve earned it!
